Active Senior is a project aimed at people aged 60+ and their loved ones, supporting safe and informed navigation in the world of finance, banking, and cyberspace. Its foundation is collaboration with Universities of the Third Age and organizations serving seniors, as well as partnerships with public institutions, including the Social Insurance Institution (ZUS), NASK, and CBZC. The program includes lectures and educational meetings, both in-person and online, educational zones, the "Active Senior" newsletter, the "Seniors in the World of Digital Finance" study, and special campaigns. To date, the project has reached over 800,000 recipients and has been featured in nearly 800 educational events. In 2023, WIB joined the Digital Seniors Coalition, supporting the development of digital competencies among older adults.
